Beylerbeyi is an old Turkic-Ottoman title of high rank and grandeur, meaning ‘The Lord of Lords’. When this business was founded, our intention was clear: to source and craft perfumes worthy of such royalty and to return to the timeless traditions of true perfumery. Here at Beylerbeyi, we carefully source the finest aromatic materials from across the globe to craft scents truly deserving of nobility — perfumes fit for the Lord of Lords, the Beylerbeyi.

In contrast, most modern perfumes are saturated with harmful “forever chemicals” and phthalates, engineered to last unnaturally long but at a heavy cost. Applied to the skin, they can cause irritation, eczema, and allergic reactions. When inhaled, they may damage the lungs and disrupt hormones — silently harming the body.

Yet the Sunnah teaches us never to refuse perfume — a noble act rooted in beauty, purity, and presence. Tragically, what many now call “perfume” is nothing more than a cheap, synthetic imitation that has strayed far from this blessed tradition.

At Beylerbeyi, our mission is to revive the Sunnah with dignity — by offering pure, traditional, and potent fragrances, free from toxins and rich with heritage. This is not just perfume. This is legacy. This is intention. This is honour.